NOTE: Event is free, but please RSVP using this form
Cultivating Success for Fresh Market Produce FarmsAtina Diffley, Organic Farmer and Trainer
Join us for a day of learning about cultivating a healthy business!
Success for produce farms requires consistently producing the correct volume and quality in efficient systems and marketing a non-fungible product to committed, consistent markets. Marketing is an Active Process: Meeting the needs and values of your customers is fundamental to creating a healthy long-term relationship. How to actively seek buyers is just the start. Who is your customer and what do they need?
Viable Cost of Production: Scale-appropriate and cost-effective strategies to minimize labor hours and keep cost of production as low as possible are fundamental for farm stability.
Post Harvest Handling: Maintaining the cold chain from harvest through cleaning, cooling, storage and distribution to maximize shelf life is essential to keep customers coming back for more.
Practical Produce Safety to Jump-start Your Food Safety System: An interactive, hands-on session designed for small farms. Being proactive on food safety with risk assessments and standard procedures can reduce your labor hours while minimizing risk.
Farm fresh lunch and refreshments will be served.
Date and Time: February 28th, 8:30am-4:30pm
Location - UC Hopland Research Extension Center, Rod Shippey Hall
Hosted by MendoLake Food Hub (a program of North Coast Opportunities, Inc.)
