Catt Fields-White is a long time farmers market operator and the Founder and CEO of Farmers Market Pros. There, she promotes financial sustainability, community engagement and entrepreneurship for small farmers, food makers and farmers market managers. Catt is the co-host of Tent Talk, the weekly Farmers’ Market Podcast broadcast throughout the world. Her organization’s online courses prepare potential and established vendors and managers for success. Their annual InTents: The National Farmers Market Conference has brought  farmers' market managers and participants from throughout the US, Canada and beyond together for three days of speakers, workshops and roundtables since 2017. Catt provides consulting services to prospective and established public and private market operators and businesses, and as a Technical Advisor for USDA FMPP grantees. She writes and speaks about food, farms and right-sized business for regional and national publications and at conferences and events worldwide.