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Welcome to the 35th annual California Small Farm Conference, a week of learning, inspiration and movement-building. Our hybrid conference features over 50 online workshops, videos, and interactive forums, as well as in-person gatherings around the state. Admission is on a sliding scale. Please pay what you can to help make this event possible and accessible to everyone. All events are virtual except those listed "Gathering" towards the end of the week.
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Sunday, February 26 • 4:15pm - 5:45pm
How to get started with Agritourism

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Agritourism is an increasingly popular strategy for farmers and ranchers who are looking to increase and diversify revenue, market products, and connect with the community. Deciding which activities are right for your business, figuring out how to navigate relevant regulations, and understanding how to get started can be overwhelming. This workshop will explore opportunities and benefits, as well as considerations and challenges, for incorporating agritourism into your farm business, with a spotlight on the emerging enterprise of low-impact, camping-based agritourism. Experienced operators and agritourism professionals will share insights, lessons learned, and resources to help guide you through assessing if agritourism is right for you, including how to find and interpret which local regulations may apply to your agritourism activities.

Hear from:
Rachael Callahan, the University of California’s Statewide Agritourism Coordinator will provide an overview of agritourism and share resources.
Cassandra Prenn-Vasilakis, Government and Community Relations Manager at Hipcamp, will share information on low-impact, camping-based agritourism and how to find and understand the local regulations that may apply to your agritourism activities.
Gregory Nelson, Guido Frosini, and Susan Kegley will share their experiences in inviting the public onto their land through a variety of agritourism activities, including camping.


Guido Frosini

True Grass Farms

Rachael Callahan

Statewide Agritourism Coordinator, UCANR
Hello!  I am the Statewide Agritourism Coordinator with the University of California Sustainable Agriculture Research & Education Program (UC SAREP). I have devoted my career to strengthening vibrant and sustainable food systems.  Before joining UC SAREP, I have worked for non-profit... Read More →
avatar for Cassandra Prenn-Vasilakis

Cassandra Prenn-Vasilakis

Government and Community Relations Manager, Hipcamp

Sunday February 26, 2023 4:15pm - 5:45pm PST