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Welcome to the 35th annual California Small Farm Conference, a week of learning, inspiration and movement-building. Our hybrid conference features over 50 online workshops, videos, and interactive forums, as well as in-person gatherings around the state. Admission is on a sliding scale. Please pay what you can to help make this event possible and accessible to everyone. All events are virtual except those listed "Gathering" towards the end of the week.
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Sunday, February 26 • 11:45am - 12:30pm
Branding with Your Values

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Small farms and food organizations are often rooted in a delicious and innovative product, a compelling origin story, and even a vision for a better world. But sometimes what truly sets them apart is not fully reflected in their brand (hint: a brand is more than just a logo!). Whether you’re thinking about refreshing your brand to better tell your story or considering a brand overhaul to reflect a new direction, you’ll learn how to begin the discovery process, plan, and engage your community along the way. You’ll learn do’s and don’ts, and deepen your understanding of the role of values in communicating your brand promise, based on the experiences of small farms and nonprofits.

avatar for Christine Farren

Christine Farren

Executive Director, Foodwise
As Executive Director, Christine Farren (she/her/hers) is responsible for managing Foodwise’s overall operations and performance, implementing policies and deliverables set by the Board of Directors, and leading Foodwise to achieve annual goals and objectives. She also oversees... Read More →


Amber Balakian

Balakian Farms
avatar for Lael Gerhart

Lael Gerhart

Brand & Engagement, Frog Hollow Farm
Lael Gerhart leads Brand and Engagement at Frog Hollow Farm, overseeing a breadth of communications and storytelling to build and deepen the public's connection to the farm and their awareness of the impact of their food choices. Lael came to Frog Hollow from Cornell Cooperative Extension... Read More →

Sunday February 26, 2023 11:45am - 12:30pm PST