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Welcome to the 35th annual California Small Farm Conference, a week of learning, inspiration and movement-building. Our hybrid conference features over 50 online workshops, videos, and interactive forums, as well as in-person gatherings around the state. Admission is on a sliding scale. Please pay what you can to help make this event possible and accessible to everyone. All events are virtual except those listed "Gathering" on Thursday & Friday.
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Sunday, February 26 • 11:45am - 12:30pm
Branding with Your Values

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Small farms and food organizations are often rooted in a delicious and innovative product, a compelling origin story, and even a vision for a better world. But sometimes what truly sets them apart is not fully reflected in their brand (hint: a brand is more than just a logo!). Whether you’re thinking about refreshing your brand to better tell your story or considering a brand overhaul to reflect a new direction, you’ll learn how to begin the discovery process, plan, and engage your community along the way. You’ll learn do’s and don’ts, and deepen your understanding of the role of values in communicating your brand promise, based on the experiences of small farms and nonprofits.

Moderators
CF

Christine Farren

Executive Director, Foodwise

Speakers
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Amber Balakian

Balakian Farms
LG

Lael Gerhart

Frog Hollow Farm


Sunday February 26, 2023 11:45am - 12:30pm PST
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