California Small Farm Conference

Small farms and food organizations are often rooted in a delicious and innovative product, a compelling origin story, and even a vision for a better world. But sometimes what truly sets them apart is not fully reflected in their brand (hint: a brand is more than just a logo!). Whether you’re thinking about refreshing your brand to better tell your story or considering a brand overhaul to reflect a new direction, you’ll learn how to begin the discovery process, plan, and engage your community along the way. You’ll learn do’s and don’ts, and deepen your understanding of the role of values in communicating your brand promise, based on the experiences of small farms and nonprofits.