Welcome to the 35th annual California Small Farm Conference, a week of learning, inspiration and movement-building. Our hybrid conference features over 50 online workshops, videos, and interactive forums, as well as in-person gatherings around the state. Admission is on a sliding scale. Please pay what you can to help make this event possible and accessible to everyone. All events are virtual except those listed "Gathering" on Thursday & Friday.
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Monday, February 27 • 9:45am - 11:15am
Negotiation skills for Womxn in Agriculture

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Research shows that women tend to negotiate less and reach less favorable outcomes because of gender-related social pressures and challenges. This can have economic implications for their businesses and may, in the long term, stifle their leadership opportunities. Research also informs what might be some effective strategies that women-identifying people can employ to improve their confidence to initiate a negotiation and
achieve more favorable outcomes. Learning Circles apply a peer-to-peer approach, focused on participants as the experts of their own experience, providing a supportive environment from which to learn collectively. American Farmland Trust (AFT) has been utilizing this model across the country to engage women farmers and landowners to support their increased access to on farm conservation support and farm viability resources. Developed in partnership with Kitchen Table Advisors, and adapted from workshops led by the University of Vermont Cooperative Extension, this Learning Circle will create space for womxn* in agriculture to 1) Learn tips for successfully negotiating in a variety of farm-related scenarios; 2) Practice strategic communication skills within a group of your peers; 3) Dialogue about the challenges you are facing on your farm and hear how farmers like you have navigated similar issues; 4) Build relationships with service providers in your community who are poised to support your farm. *Womxn includes women, transfeminine, and non-binary people, and anyone marginalized by misogyny or impacted by women-related issues.

avatar for Anel Trujillo

Anel Trujillo

Outreach Specialist, American Farmland Trust
Anel has experience working closely with farmers of color in California’s Central Valley, the nation’s leading food-producing region. This is where the drought has hit the hardest and where resources are most needed. Her experience in program assistance and outreach in underrepresented... Read More →

Caitlin Joseph

Women for the Land Deputy Director, American Farmland Trust

Monday February 27, 2023 9:45am - 11:15am PST
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