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Welcome to the 35th annual California Small Farm Conference, a week of learning, inspiration and movement-building. Our hybrid conference features over 50 online workshops, videos, and interactive forums, as well as in-person gatherings around the state. Admission is on a sliding scale. Please pay what you can to help make this event possible and accessible to everyone. All events are virtual except those listed "Gathering" towards the end of the week.
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Tuesday, February 28 • 8:30am - 9:15am
Streamlining your Social Media Presence

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Learn key strategies for building a successful business online, with particular focus on marketing and social media.  This includes: how to grow an audience, use specific tools and strategies to attract your ideal customers and monetize your efforts. Mary will also discuss how to convert your audience to grow an email list and the importance and effectiveness of marketing. After Mary's video presentation we will have 10-15 minutes of live Q&A with the audience. 

About the speaker: Mary Heffernan at Five Marys Farms. 

MARY HEFFERNAN and her husband, Brian, have deep roots in California agriculture for 6 generations on both sides - but started their life in Silicon Valley as entrepreneurs. They left  to become first generation cattle ranchers with their four young daughters—all named Mary. Together they own and operate Five Marys Farms, an 1,800-acre ranch in the mountains of Northern California where they live, work, and raise all-natural beef, pork, and lamb. Mary and Brian sell and ship directly from the farm to families all over the US. They share their meats with local customers and visitors from far and wide at their popular restaurant and bar, Five Marys Burgerhouse. Five Marys was awarded Best Farm in America by Paleo magazine and has been featured in Oprah magazine, Real Simple, Sunset, and other national publications. Mary has a fiercely loyal following on social media and hosts popular summer farm dinners and weekend retreats at the ranch. She and Brian believe in raising meat naturally and that great cooking starts with well-raised ingredients.

avatar for Elizabeth Vaughan

Elizabeth Vaughan

Tech Hub Specialist, CAFF


Tuesday February 28, 2023 8:30am - 9:15am PST