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Welcome to the 37th annual California Small Farm Conference, a week-long event featuring over 40 online workshops as well as a dozen in-person gatherings around the state. Whether you’re a beginning farmer or a seasoned grower, a local food advocate or a farmers market manager, you’ll find something here for you. This year’s theme, "Rooted in Place", honors the vital relationship between farmers, communities and the land they steward.

Check out the schedule below for event times and locations. Click "Reserve Tickets" to register. Admission is on a sliding-scale, to ensure everyone can attend. Please select the amount you’re comfortable paying. Enjoy the conference!

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Research on CalFresh & Other Nutrition Assistance Programs at Farmers’ Markets
Tuesday February 25, 2025 8:00am - 9:15am PST
Online
Open Zoom

This workshop will share research updates from three groups of UC ANR academics seeking to grow the use of CalFresh at farmers’ markets, as well as improve the experience of shoppers using CalFresh at markets. The recent funding threat to Market Match underscored the value of programs that connect direct marketing farmers and shoppers using nutrition assistance benefits. Each research program is testing interventions or listening for information that will strengthen those connections. You’ll hear about:

• Sacramento Region Market Access Survey: UC Cooperative Extension Advisor Olivia Henry surveyed the managers of 70 markets in the greater Sacramento region in the spring and summer of 2024. She asked about what motivated and challenged them around CalFresh and the WIC/Senior Farmers’ Market Nutrition Program. The results point to several recommendations for public agencies and technical assistance providers.

• NPI’s Market Match Research: In the summer of 2024, the Nutrition Policy Institute enrolled about 80 CalFresh recipients, that don’t use Market Match, in a pilot intervention testing the effectiveness of using text messages to inform participants about the Market Match program offered at a farmers’ market near their recruitment site. Participants completed an initial and follow-up survey, and a small sub-sample took part in an in-depth interview.

• CalFresh at Farmers Market Assessment Tool: UC ANR academics, Shannon Klisch and Cassandra Nguyen, collaborated to develop a tool that supports best practices for market staff to welcome CalFresh shoppers. The tool is based on a systematic review of published literature, pilot testing with market managers, and surveying content experts in the field. Practices included in the tool cover program implementation, accessibility considerations, market culture, communications about programs, and marketing.
Speakers
avatar for Samantha Sam-Chen

Samantha Sam-Chen

Project Policy Analyst, UC ANR Nutrition Policy Institute
Samantha is a project policy analyst at NPI. She has a Master of Public Health in Nutrition from UC Berkeley’s School of Public Health. Her primary research interests include food and nutrition insecurity, evaluating food and nutrition programs, and early childhood nutrition interventions... Read More →
avatar for Cassandra Nguyen

Cassandra Nguyen

Assistant Professor of Cooperative Extension, UC Davis
avatar for Olivia Henry

Olivia Henry

Regional Food Systems Area Advisor, UC Cooperative Extension
Olivia Henry is an Area Food Systems Advisor for Solano, Yolo, Sacramento, Placer and Nevada counties. Her program focuses on resilient supply chains; distribution and processing infrastructure; food security; and food waste and recovery. She has a master's degree in community development... Read More →

Tuesday February 25, 2025 8:00am - 9:15am PST
Online
  Farmers Market Professionals

Attendees (78)


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