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Welcome to the 37th annual California Small Farm Conference, a week-long event featuring over 40 online workshops as well as a dozen in-person gatherings around the state. Whether you’re a beginning farmer or a seasoned grower, a local food advocate or a farmers market manager, you’ll find something here for you. This year’s theme, "Rooted in Place", honors the vital relationship between farmers, communities and the land they steward.

Check out the schedule below for event times and locations. Click "Reserve Tickets" to register. Admission is on a sliding-scale, to ensure everyone can attend. Please select the amount you’re comfortable paying. Enjoy the conference!

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Farmers' Market Manager Training Level 1: Elevating Market Management Standards
Monday February 24, 2025 9:00am - 1:00pm PST
Online
Open Zoom

This half-day training, developed by the California Alliance of Farmers' Markets, offers farmers' market workers, managers, volunteers or enthusiasts insight into the rules and regulations and best practices for running a CA certified Farmers market. The program is designed to equip market managers, staff, volunteers, enthusiasts, with the essential skills needed to enhance the integrity, management, and sustainability of Certified Farmers’ Markets across California.

During this interactive session, participants will dive into the foundational elements of the Farmers' Market Manual, which promotes direct farmer-to-consumer relationships and supports small independent farmers. Upon completion of the training, participants will receive a free farmers' market management manual.

The training will be led by farmers' market longtime professionals and industry leaders Loren Norman and April Lancaster.

Speakers
avatar for Putri Kusdarman
LN

Loren Norman

Ecology Center
avatar for April Treona

April Treona

Downtown Visalia Certified Farmers' Market
Medical Herbalist, Urban Agriculturalist, Farmers Market Advocate, and Certified Market Manager Trainer April Lancaster is a passionate medical herbalist, small business owner, and certified producer who has been operating her organic herbal apothecary, Lancaster Creations, since... Read More →

Certified Farmers Market Managers Manual 2021 pdf
Prework 2. Value of Direct Marketing pdf
Prework 3. The Role of the Farmers' Market Manager pdf
The Anti Racist Farmers Market Toolkit Digital Download compressed pdf
Monday February 24, 2025 9:00am - 1:00pm PST
Online
  Farmers Market Professionals

Attendees (85)


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