Name: Farmers' Market Roundtable: Navigating Hot-Button Issues in Today’s Certified Farmers' Market Landscape
Start: 2025-02-25T13:15:00-0800
End: 2025-02-25T14:30:00-0800

Welcome to the 37th annual California Small Farm Conference, a week-long event featuring over 40 online workshops as well as a dozen in-person gatherings around the state. Whether you’re a beginning farmer or a seasoned grower, a local food advocate or a farmers market manager, you’ll find something here for you. This year’s theme, "Rooted in Place", honors the vital relationship between farmers, communities and the land they steward.

Check out the schedule below for event times and locations. Click "Reserve Tickets" to register. Admission is on a sliding-scale, to ensure everyone can attend. Please select the amount you’re comfortable paying. Enjoy the conference!

The majority of our conference workshops are recorded for later viewing at any time on CAFF’s YouTube channel, with the exception of certain small group and facilitated sessions for privacy reasons.
Interested in sponsoring this event? Learn more here

Tuesday February 25, 2025 1:15pm - 2:30pm PST

Online

Open Zoom

Click here to RSVP

This roundtable, hosted by the CA Alliance of Farmers' Markets, offers a dynamic space for farmers' market professionals and stakeholders to come together and discuss the most pressing issues facing the industry today. In an open and collaborative format, participants will have the opportunity to share challenges, brainstorm solutions, and explore best practices around key topics such as market regulations, vendor management, financial sustainability, marketing, nutrition incentive grants, and the evolving role of markets in local communities.

CA Farmers' Market Industry leaders Cara Mae Wooledge, Brijet Myers, and Tasha Ardalan will facilitate the discussion.

With a focus on peer-to-peer learning, this session will encourage attendees to share insights, ask questions, and provide support to one another as they navigate the complexities of operating successful farmers' markets in California.

Organizer

Putri Kusdarman

Speakers

Tasha Ardalan

So Cal Farmers' Markets

Brijet Myers

CEO, San Diego Local Markets

Brijet Myers has spent 14 years as a San Diego farmers market manager, operations director, and now CEO of the largest farmers market organization in San Diego County. She and her team have helped launch multiple area markets and still operate the twice weekly Little Italy Merca... Read More →